Post by james768 on Jan 25, 2024 4:04:06 GMT 12
Due to the growing popularity of shorts, it is worth taking a closer look and adapting the advertisement so that it is legible and transparent in both panoramic and vertical form. Worth knowing: This form of advertising is not available for use with Product Feed. Types of video ads on YouTube New Audiences Look-a-Like segments are back! This is not a completely new form of targeting, but it is no longer available in other campaigns. Segments of similar audiences, i.e. a segment created based on the characteristics of our current customers, have always been a very effective form of targeting for advertisers who wanted to look for new customers, so they fit perfectly into the Demand Gen mission, i.e. reaching higher stages of the funnel.
New Strategy Maximizing clicks - it may not be one of the Australia Email List newest strategies (known from the times of AdWords), but only now Google allows advertisers to use it as part of Discovery. It is worth taking into account that, according to Google's intention, the Demand Generation Campaign operates at a higher stage of the funnel than, for example, Performance Max. At this stage, it may still be too early to optimize for sales, but it seems that maximizing clicks may be a good alternative. Tip: If you do not want to optimize the campaign just for traffic, you can configure intermediate goals such as "Product card display" or "category display" and optimize in the form of tCPA. Brand Lift This is another aspect that increasingly connects Demand-Gen with YouTube.
Now we have the opportunity to conduct brand-lift research. The survey works as before - we can ask questions about brand awareness, consideration/intention to purchase or visibility of an ad in In-Stream Video, however, we do not have to use YouTube Campaigns - a nice alternative for advertisers who have not invested so far for various reasons in Video campaigns. Differences between Discovery Ads and New Demand Gen Instruction Knowing what demand Gen is, all we need to do is configure a new campaign: 1. Choosing a Demand Gen campaign - Demand Generation in Polish. At this stage, we also choose the conversion goals that we want to measure. 2. We choose a bidding strategy: Conversions Clicks Conversion value Worth knowing: Click optimization is not available when using Demand Gen with Product Feed.
New Strategy Maximizing clicks - it may not be one of the Australia Email List newest strategies (known from the times of AdWords), but only now Google allows advertisers to use it as part of Discovery. It is worth taking into account that, according to Google's intention, the Demand Generation Campaign operates at a higher stage of the funnel than, for example, Performance Max. At this stage, it may still be too early to optimize for sales, but it seems that maximizing clicks may be a good alternative. Tip: If you do not want to optimize the campaign just for traffic, you can configure intermediate goals such as "Product card display" or "category display" and optimize in the form of tCPA. Brand Lift This is another aspect that increasingly connects Demand-Gen with YouTube.
Now we have the opportunity to conduct brand-lift research. The survey works as before - we can ask questions about brand awareness, consideration/intention to purchase or visibility of an ad in In-Stream Video, however, we do not have to use YouTube Campaigns - a nice alternative for advertisers who have not invested so far for various reasons in Video campaigns. Differences between Discovery Ads and New Demand Gen Instruction Knowing what demand Gen is, all we need to do is configure a new campaign: 1. Choosing a Demand Gen campaign - Demand Generation in Polish. At this stage, we also choose the conversion goals that we want to measure. 2. We choose a bidding strategy: Conversions Clicks Conversion value Worth knowing: Click optimization is not available when using Demand Gen with Product Feed.